Direction: In each question below is given a statement followed by two assumption numbered I and II. An assumption is something supposed or taken for granted. You have to consider the statement and the following assumption and decide which of the assumption is implicit in the statement.
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Statement:
A brand is essentially a seller's promise to consistently deliver a specific set of features, benefits and service to the buyers.
Assumptions:
I. A branded good always gives satisfaction to the buyers.
II. An unbranded good does possess the same set of features as that of branded goods.
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- if only assumption I is implicit.
- if only assumption II is implicit.
- if either I or II is implicit.
- if neither I nor II is implicit.
- if both I and II are implicit.
- if only assumption I is implicit.
Correct Option: D
Seller's promise doesn't mean that the good will give satisfaction to buyers. Hence I is not implicit. Nothing can be assumed about unbranded goods from the statement. Hence II is not implicit.
