Direction: In the following questions, a part of the sentence is given in bold. Below are given alternatives to the bold part at (1), (2) and (3) which may improve the sentence. Choose the correct alternative. In case no improvement is needed your answer is (4).
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The bigger dilemma facing these mega stores is how to retain customers after the novelty wear thin.
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- wears thin.
- cools down.
- wears off.
- No improvement
Correct Option: A
wears thin (Idiom) : begins to become weaker or less acceptable
cools down (Phr.V.) : becomes calm, less excited or less enthusiastic
wears off (Phr.V.) : gradually disappears or stops.
Here, wears thin is the right usage.
