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Whose sales-line is “Owner’s pride, neighbour’s envy” ?
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- BPL TV
- Samsung TV
- Videocon TV
- Onida TV
- BPL TV
Correct Option: D
There are some ads which have simply been legendary or revolutionary, and have been lauded by the masses. One such advertisement, which created ‘larger than product’ impact, was the ad of Onida TV, released on air during the 1980’s. Its slogan or tagline ‘Neighbour's envy, owner’s pride’ was instrumental in giving the brand an identity or class in the market, which until then, it had failed to gain.