1. Nevertheless, what is innovation?
A. Is innovation an ongoing process?
B. How do Indian companies achieve a grasp of it?
C. Should companies strive for breakthrough developments, or should they focus on continuous improvement?
D. Many believe that the latter is the key to sustained growth.
6. Nestle, for instance, is an unabashed practitioner of continuous improvements in small measures and is quite cynical about revolutionary breakthroughs.