(i) The app was designed for transferring money over the mobile, since carrying cash was risky.
(ii) Vodafone brought m-pesa to India and launched as a pilot in Rajasthan, rolling out fully in 2013.
(iii) But it soon changed into a financial service and became a big hit.
(iv) M-pesa, a mobile-based application, started in Kenya in 2007 as a CSR pilot project by Safaricom, a Vodafone subsidiary.
(v) It, however, has had a slow start, considering only 1.5 million of Vodafone's 170 m-pesa subscribers use this service.