Correct Option: B

Vallabhacharya was the founder of Pushtimarg. He wanted to preach his message of devotion to God and God's grace called Pushtimarg. Vallabhacharya represented the culmination of philosophical thought during the Bhakti Movement in the middle ages. The sect established by him is unique in its facets of devotion to Krishna, especially his child manifestation, and is enriched with the use of traditions, music and festivals. Today, most of the followers of this sect reside in western and northern India.